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Tuesday, March 8, 2016
Why Sponsors Are Really Dumping Maria Sharapova
WHY SHE'S GETTING DUMPED.
Maria is not being dumped by sponsors because of a failed drug test.
She's being dumped -- or "suspended" -- because sponsors aren't happy with the return on their investment so far, or are seeing that the value of her "brand" may suffer temporarily. They are taking advantage of this, but then again, every sponsorship deal is a risk on future performance based on past performance. The sponsors are using every contractual right they have to stop payment and reassess their relationship. And, they have every right to do so.
Any sponsor getting its "bang for the buck" would have no reason, none at all, to dump her.