Mary Wittenberg has also had to mend relations with sponsors of the race. As a nonprofit, Road Runners does not have a large financial cushion, and it no doubt wanted to avoid paying refunds. As a result, some partners, like ABC and ESPN, which was going to broadcast the race, may have their contracts extended for an additional year at no cost.
The larger question is how much the fiasco surrounding the cancellation of the race, which included planned protests, online petitions and attacks by local politicians, damaged the Road Runners brand. Road Runners is now in talks with ING, the Dutch bank that is the title sponsor of the race. If the bank decides to end its affiliation with the race, Road Runners could be forced to scramble for a new lead sponsor.