More From Eric Dixon at

Support Independent Investigations With Bitcoin:
Send Bitcoin Here: 171GMeYRD7CaY6tkXs8dSTjLbAtFazxhVL

Top 50 Twitter Rank of Worldwide Startup Advisors For Much of 2014
. Go to my professional site for solutions to your legal, business and strategic problems. The only lawyer who is a co-inventor of multiple, allowed-for-grant patents on blockchain technology!!! Blockchain and Digital Currency Protocol Development --
Top Strategic Judgment -- When You Need A Fixer -- Explore Information Protection and Cryptographic Security -- MUST-WIN: JUST DON'T LOSE -- SURVIVE!: Under Investigation? Being Sued? Handling Extreme Stress -- Corporate Issues -- Startup Issues -- Investor Issues -- Contracts To Meet Your Needs -- Opposition Research -- Intellectual Property, Media and Reputation Issues -- Independent, top-notch legal, strategic and personal advice -- Extensive ghostwriting, speechwriting, book writing, issue research, press and crisis management services. Listed by American Bar Association's Law Bloggers (Blawgers). Contact European Union audiences: This site uses a third party site administrator which may use cookies but this site is intended for AMERICAN clients and prospective clients only!

Saturday, September 8, 2012

Business Owners Risk Everything, Aren't Risk-Takers

The simplistic, lowest-common-denominator quality of much American political discourse has claimed another principle. Republicans and the entrepreneur / small business class have taken to referring to themselves as "risk-takers." That is literally true; they are taking risks. But the phrase is a mistake because it evokes undesirable negative images. A winning campaign avoids this.

To 80% of the American population "risk-taking" conjures the image of unshaven, ne'er-do-well men, reeking of liquor or cheap beer, going to the racetrack and throwing $100 on horse number 5 with the 20-1 odds of winning. Gambling is what it sounds like. The better phrase and actually more accurate: Business owners are "at risk." They risk everything if their business goes under. They risk loss of investment, loss of credit rating, loss of reputation and -- and this latter point often goes ignored -- loss of confidence. This is much different from being a risk-taker.

Although business owners take risks, that does not mean that they are reckless or negligent; often they are the opposite. But political rhetoric has a way of getting mangled in an age where every syllable gets a snide remark. Republicans, conservatives and the crowd resisting the Obama Administration's drive to bring us on an involuntary death march to serfdom would do well to learn to pick phrases evoking sympathy and compassion instead of other phrases evoking recklessness and the sense of deserving what one gets if one takes a foolish risk and loses the bet. Until then, this poor choice of phraseology will show why Republicans have a habit of snatching defeat from the jaws of victory.

Eric Dixon is a New York corporate and investigative lawyer, political strategist and business consultant.

No comments:

Post a Comment