Self-control may be your best weapon in the arsenal of tools to guard your personal and professional reputation. This means self-editing your own content. An effective way to do this is by hiring an experienced lawyer and damage-control expert to evaluate your content before it is sent out.
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This also means avoiding putting your "face" out on Facebook and other social media. The new revelation about Facebook's use of facial recognition technology is a concern, because at its core it means that individuals lose control of the power to decide what to reveal about themselves. Once others have that control over you -- in any regard, and this extends far beyond Facebook and Google but reaches any type of human relationship -- they may gain (or, worse, think they have) the power to manipulate you.
Of course, there can be little defense against sheer idiocy. The current scandal that threatens to end the political career of Congressman Anthony Weiner is but one example. In that case, technology is helping to reveal the truth and limiting the opportunity of a scoundrel to deceive, lie and hide.
Eric Dixon is a New York lawyer, strategic analyst and business consultant. Mr. Dixon handles internet risk assessment and technology risk assessment.