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Tuesday, November 17, 2009

Circulation Fraud: The News Becomes the News

It is not a good day for the news media when it becomes the news. Multiple media reports today in New York that authorities raided the offices of several major New York newspapers. Speculation that this relates to circulation issues, in other words, the serious fudging of circulation figures. Similar case involving the Tribune Co.'s Newsday and Hoy several years ago resulted in several federal felony charges and pleas.
In other words, your newspaper's circulation might be even less than you think! Those reported readership declines might just be the tip of the iceberg!

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